what a tag line huh?
This morning I was observing my cat Ash. She gets what she wants and knows exactly when to ask for it. There are so many things I could learn from her as a salesperson.
- Know what you want – Food is generally her target, but not always. Sometimes its a good scratch she is begging for. She knows what she wants, when she wants it, and where or who she can get it from. If you don’t know what you want from your customer, how are you going to going to get it?
- Know your audience – The cat never goes up to my children to ask for food. Why? Because she knows they are not going to feed her. She also knows that if the person who feeds her is in the kitchen she is most likely to get what she wants. If your know who your customer is, and where they are located, chance are you are more likely to get their attention. Stop chasing everyone, and concentrate on the people that matter.
- Keep them interested – Playing with a ball of yarn on the floor by my feet is more then just cute, it’s marketing. It makes me want to take care of her. A little interaction with your audience makes them want to do business with you.
- Don’t be afraid to ask for more – Almost every time I am in the kitchen, the cat is at my feet begging for food. There is always the chance in her mind that I will give her a little extra. There is nothing wrong with reminding customers you are there if they are in the mood to make a purchase, that little extra may come your way.
What lessons have you learned from observing others? Please share them, I would love to hear!