art

It’s often what an artist chooses to leave out that makes the art interesting. What isn’t shown vs. what is.

In this age of information overload and abundance, those who get ahead will be the folks who figure out what to leave out, so they can concentrate on what’s important to them.

Devoting yourself to something means shutting out other things.

What makes you interesting isn’t just what you’ve experienced, but also what you haven’t experienced.

The same is true when you make art: you must embrace your limitations and keep moving.

Creativity isn’t just the things we chose to put in, it’s also the things we chose to leave out. Or black out.

I get a lot of e-mails from young artists who ask how they can find an audience. “How do I get discovered?”

I sympathize with them. There was a kind of fallout that happened when I left college. The classroom is a wonderful, if artificial place: your professor gets paid to pay attention to your ideas, and your classmates are paying to pay attention to your ideas.

Never in your life will you have such a captive audience.

Soon after, you learn that most of the world doesn’t necessarily care about what you think. It sounds harsh, but it’s true. As Steven Pressfield said, “It’s not that people are mean or cruel, they’re just busy.”

If there was a secret formula for getting an audience, or gaining a following, I would give it to you. But there’s only one not-so-secret formula that I know: “Do good work and put it where people can see it.”

It’s a two step process.

Step one, “do good work,” is incredibly hard. There are no shortcuts. Make stuff every day. Fail. Get better.

Step two, “put it where people can see it,” was really hard up until about 10 years ago. Now, it’s very simple: “put your stuff on the internet.”

I tell people this, and then they ask me, “What’s the secret of the internet?”

Step 1: Wonder at something. Step 2: Invite others to wonder with you.

You should wonder at the things nobody else is wondering about. If everybody’s wondering about apples, go wonder about oranges.

One of the things I’ve learned as an artist is that the more open you are about sharing your passions, the more people love your art.

Artists aren’t magicians. There’s no penalty for revealing your secrets.

Believe it or not, I get a lot of inspiration from people like Bob Ross and Martha Stewart. Bob Ross taught people how to paint. He gave his secrets away. Martha Stewart teaches you how to make your house and your life awesome. She gives her secrets away.

People love it when you give your secrets away, and sometimes, if you’re smart about it, they’ll reward you by buying the things you’re selling.

When you open up your process and invite people in, you learn. I’ve learned so much from the folks who submit poems to the Newspaper Blackout site. I find a lot of things to steal, too. It benefits me as much as it does them.

So my advice: learn to code. Figure out how to make a website. Figure out blogging. Figure out Twitter and all that other stuff. Find people on the internet who love the same things as you and connect with them. Share things with them.